In planning any calendar printing mission, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar isn’t in the end consumer’s palms before January 1, 2014, they could already have discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be within the user’s palms near the start of faculty if it’s going to be helpful to them). Working backwards from this absolute deadline can provide you a very good timeline for the whole venture.
How are you getting your calendars into the end user’s palms? Are you giving them away? If so, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you will need to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you just have to be sure to allow sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or contemplate having the printer or an area mailhouse deal with mailing the calendars – it will most likely be cheaper and easier for you. Just be sure you discover out from the printer or mailhouse how a lot further time they are going to want and factor it in.
If, then again, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you want for sales will depend on your sales strategy. Are you promoting at a local pageant or different event? If that’s the case, then that gives you a deadline, however remember the fact that you may be better off when you can promote at multiple occasions, in case attendance or sales at one occasion will not be what you expect. Or possibly you are having volunteers promote calendars to friends and family or door-to-door. In that case, it is best to allow at the very least two weeks, and preferably up to 4 weeks, since volunteers all have their very own different schedules, and some will want reminders and encouragement.
In case you print a calendar that you simply plan to promote, you need to make sure you develop and implement a stable advertising and marketing plan. Marketing does not have to add to the overall duration of the calendar project – you may and may start marketing through the planning and production levels of the challenge. Nonetheless, in the event you wait to start out advertising till you’ve the calendars in hand, then you have to to permit at least a few additional weeks, perhaps more, to your marketing message to succeed in the meant audience and encourage them to purchase.
The production part of a calendar printing mission starts if you hand off the entire pictures, textual content, logos, promoting, and so forth. to the printer, and the printer turns it into calendar artwork for you to approve after which puts it on the press and delivers to you the completed product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is normally about three weeks (typically sooner you probably have a specific deadline). If you happen to anticipate last-minute changes or additions, or if you may be proofing by committee, then it is best to in all probability enable a little bit further time – possibly a month in total – for production.