In planning any calendar printing venture, the obvious truth to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar just isn’t ultimately consumer’s arms before January 1, 2014, they might already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar must be within the consumer’s hands close to the beginning of school if it will be useful to them). Working backwards from this absolute deadline can provide you timeline for the entire undertaking.
How are you getting your calendars into the end consumer’s arms? Are you giving them away? If that’s the case, then it should be relatively straight-forward to figure out the distribution logistics and determine by what date you will want to have calendars in hand. Or perhaps you are mailing them out to your clients or members; in that case you just have to be sure you allow enough time for inserting into envelopes, including a cover letter, addressing and mailing. Or think about having the printer or an area mailhouse deal with mailing the calendars – it will probably be cheaper and easier for you. Simply be sure to find out from the printer or mailhouse how much further time they are going to want and factor it in.
If, however, you intend to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more complicated. How much time you need for sales is dependent upon your gross sales strategy. Are you promoting at a local competition or other occasion? If that’s the case, then that gives you a deadline, but remember that you will be higher off if you happen to can promote at a number of events, in case attendance or sales at one occasion are usually not what you count on. Or maybe you are having volunteers promote calendars to family and friends or door-to-door. In that case, you must enable a minimum of two weeks, and ideally as much as four weeks, since volunteers all have their own completely different schedules, and a few will need reminders and encouragement.
When you print a calendar that you plan to sell, you need to be sure to develop and implement a strong advertising plan. Advertising doesn’t have so as to add to the general length of the calendar venture – you may and may start advertising and marketing during the planning and production phases of the venture. Nonetheless, for those who wait to start out advertising until you will have the calendars in hand, then you will have to allow no less than a few additional weeks, possibly extra, in your advertising message to achieve the supposed audience and motivate them to buy.
The production section of a calendar printing undertaking starts if you hand off all the photographs, textual content, logos, promoting, etc. to the printer, and the printer turns it into calendar paintings so that you can approve after which puts it on the press and delivers to you the completed product. Ensure you talk to your printer early on to fins out how long this takes. In our case at Yearbox, it’s usually about three weeks (sometimes sooner if you have a selected deadline). If you happen to anticipate last-minute modifications or additions, or if you can be proofing by committee, then it is best to most likely allow a bit extra time – possibly a month in whole – for manufacturing.