In planning any calendar printing project, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar just isn’t in the end person’s palms earlier than January 1, 2014, they may already have discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar needs to be in the user’s palms near the start of college if it is going to be helpful to them). Working backwards from this absolute deadline may give you a very good timeline for the whole challenge.
How are you getting your calendars into the tip person’s arms? Are you giving them away? If that’s the case, then it should be relatively straight-forward to determine the distribution logistics and decide by what date you will want to have calendars in hand. Or possibly you might be mailing them out to your prospects or members; in that case you simply need to ensure you allow enough time for inserting into envelopes, adding a canopy letter, addressing and mailing. Or contemplate having the printer or a local mailhouse handle mailing the calendars – it’ll in all probability be cheaper and easier for you. Simply ensure you find out from the printer or mailhouse how much further time they may want and factor it in.
If, on the other hand, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more difficult. How much time you want for sales is determined by your sales strategy. Are you promoting at an area pageant or other event? In that case, then that provides you a deadline, but understand that you may be higher off in the event you can promote at a number of occasions, in case attendance or gross sales at one occasion aren’t what you anticipate. Or possibly you might be having volunteers sell calendars to friends and family or door-to-door. If so, it’s best to allow at the very least two weeks, and ideally as much as 4 weeks, since volunteers all have their own totally different schedules, and a few will want reminders and encouragement.
Should you print a calendar that you just plan to promote, it is best to be sure to develop and implement a strong marketing plan. Marketing doesn’t have so as to add to the overall period of the calendar project – you can and will begin advertising throughout the planning and manufacturing stages of the project. Nevertheless, if you wait to begin advertising till you have got the calendars in hand, then you’ll need to permit no less than a couple of extra weeks, maybe more, on your marketing message to reach the supposed audience and motivate them to purchase.
The production part of a calendar printing venture begins once you hand off all the pictures, textual content, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings for you to approve after which places it on the press and delivers to you the completed product. Be sure you speak to your printer early on to fins out how long this takes. In our case at Yearbox, it is usually about three weeks (typically sooner when you’ve got a selected deadline). Should you anticipate last-minute changes or additions, or if you can be proofing by committee, then you must most likely allow a little bit additional time – perhaps a month in total – for production.