In planning any calendar printing challenge, the most obvious fact to pay attention to is that every calendar is a time-sensitive product with a built-in distribution deadline. For the standard 2014 calendar, if your calendar is just not in the long run person’s hands earlier than January 1, 2014, they may have already got discovered an alternative. For a non-standard calendar that deadline may be sooner (eg., a school-year calendar must be in the consumer’s arms near the start of faculty if it’ll be helpful to them). Working backwards from this absolute deadline can give you an excellent timeline for your entire mission.
How are you getting your calendars into the end person’s fingers? Are you giving them away? In that case, then it needs to be relatively straight-forward to figure out the distribution logistics and decide by what date you have to to have calendars in hand. Or maybe you’re mailing them out to your clients or members; in that case you just have to ensure you permit sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or an area mailhouse deal with mailing the calendars – it will most likely be cheaper and simpler for you. Just be sure you find out from the printer or mailhouse how a lot additional time they will need and issue it in.
If, alternatively, you propose to print a calendar and promote it, both as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more complicated. How a lot time you want for sales will depend on your sales strategy. Are you promoting at an area pageant or other occasion? If so, then that offers you a deadline, but understand that you will be better off if you happen to can promote at a number of occasions, in case attendance or gross sales at one event usually are not what you expect. Or perhaps you are having volunteers promote calendars to friends and family or door-to-door. In that case, it’s best to permit at the very least two weeks, and preferably as much as four weeks, since volunteers all have their very own totally different schedules, and some will need reminders and encouragement.
If you print a calendar that you simply plan to promote, it’s best to make sure you develop and implement a strong advertising plan. Advertising and marketing doesn’t have to add to the general duration of the calendar venture – you can and should start advertising and marketing throughout the planning and production phases of the challenge. Nevertheless, when you wait to begin marketing till you could have the calendars in hand, then you will want to allow at the least a few further weeks, perhaps more, for your advertising and marketing message to achieve the meant viewers and encourage them to purchase.
The production part of a calendar printing mission begins while you hand off the entire images, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the finished product. Ensure you discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s normally about three weeks (generally sooner you probably have a specific deadline). In the event you anticipate last-minute modifications or additions, or if you can be proofing by committee, then you must probably allow slightly additional time – possibly a month in whole – for production.