In planning any calendar printing challenge, the most obvious truth to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar isn’t ultimately user’s palms earlier than January 1, 2014, they might already have discovered an alternative. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the person’s fingers close to the beginning of college if it’ll be useful to them). Working backwards from this absolute deadline can give you a good timeline for the entire undertaking.
How are you getting your calendars into the tip consumer’s hands? Are you giving them away? If that’s the case, then it should be relatively straight-forward to determine the distribution logistics and decide by what date you have to to have calendars in hand. Or perhaps you are mailing them out to your prospects or members; in that case you just must make sure you allow sufficient time for inserting into envelopes, including a canopy letter, addressing and mailing. Or take into account having the printer or a neighborhood mailhouse deal with mailing the calendars – it’s going to probably be cheaper and easier for you. Just be sure you discover out from the printer or mailhouse how a lot further time they may need and factor it in.
If, alternatively, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making enterprise, then distribution is a little more difficult. How a lot time you want for gross sales is determined by your gross sales strategy. Are you selling at a local competition or other event? If so, then that provides you a deadline, but keep in mind that you’ll be higher off in case you can promote at a number of events, in case attendance or gross sales at one event should not what you anticipate. Or perhaps you might be having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you need to permit at the very least two weeks, and ideally up to 4 weeks, since volunteers all have their very own totally different schedules, and a few will need reminders and encouragement.
For those who print a calendar that you just plan to sell, you should you’ll want to develop and implement a stable advertising and marketing plan. Marketing does not have so as to add to the general period of the calendar challenge – you’ll be able to and will start marketing in the course of the planning and manufacturing stages of the undertaking. Nevertheless, should you wait to begin advertising till you’ve gotten the calendars in hand, then you will have to permit no less than just a few additional weeks, perhaps extra, in your marketing message to reach the supposed audience and motivate them to buy.
The production part of a calendar printing mission starts once you hand off all of the pictures, text, logos, advertising, and so on. to the printer, and the printer turns it into calendar paintings so that you can approve and then puts it on the press and delivers to you the completed product. Be sure to discuss to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s usually about three weeks (generally sooner in case you have a specific deadline). Should you anticipate last-minute changes or additions, or if you will be proofing by committee, then it’s best to most likely allow slightly extra time – perhaps a month in total – for production.