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By | July 30, 2023

In planning any calendar printing venture, the most obvious reality to pay attention to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, in case your calendar just isn’t in the long run consumer’s palms earlier than January 1, 2014, they may have already got found an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the user’s arms close to the beginning of college if it is going to be helpful to them). Working backwards from this absolute deadline may give you a superb timeline for your entire mission.

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How are you getting your calendars into the tip consumer’s arms? Are you giving them away? If so, then it must be relatively straight-forward to determine the distribution logistics and determine by what date you will need to have calendars in hand. Or possibly you’re mailing them out to your clients or members; in that case you just need to be sure to allow sufficient time for inserting into envelopes, adding a cover letter, addressing and mailing. Or consider having the printer or an area mailhouse handle mailing the calendars – it can most likely be cheaper and simpler for you. Simply ensure you find out from the printer or mailhouse how much additional time they will need and issue it in.

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If, then again, you propose to print a calendar and promote it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a little more sophisticated. How a lot time you need for sales depends upon your sales strategy. Are you selling at a neighborhood festival or other event? If so, then that provides you a deadline, but understand that you may be better off for those who can sell at a number of events, in case attendance or sales at one event are usually not what you count on. Or perhaps you might be having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you must allow a minimum of two weeks, and ideally up to four weeks, since volunteers all have their own different schedules, and a few will want reminders and encouragement.

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When you print a calendar that you simply plan to sell, it is best to be sure to develop and implement a strong advertising and marketing plan. Marketing doesn’t have so as to add to the general period of the calendar challenge – you can and should start advertising during the planning and production phases of the mission. Nevertheless, in case you wait to begin marketing till you’ve gotten the calendars in hand, then you will have to permit not less than a few extra weeks, possibly extra, for your advertising message to achieve the meant audience and encourage them to purchase.

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The production section of a calendar printing challenge begins when you hand off all the pictures, text, logos, advertising, and many others. to the printer, and the printer turns it into calendar art work so that you can approve and then places it on the press and delivers to you the finished product. Be sure to speak to your printer early on to fins out how long this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner if you have a selected deadline). When you anticipate last-minute adjustments or additions, or if you may be proofing by committee, then it’s best to most likely allow somewhat further time – maybe a month in total – for production.