In planning any calendar printing challenge, the obvious fact to concentrate to is that each calendar is a time-sensitive product with a built-in distribution deadline. For a standard 2014 calendar, if your calendar will not be in the long run person’s palms before January 1, 2014, they could have already got discovered an alternate. For a non-standard calendar that deadline could also be sooner (eg., a school-year calendar needs to be within the consumer’s arms near the beginning of faculty if it is going to be helpful to them). Working backwards from this absolute deadline can give you timeline for all the challenge.
How are you getting your calendars into the tip consumer’s hands? Are you giving them away? If that’s the case, then it needs to be relatively straight-forward to determine the distribution logistics and decide by what date you will need to have calendars in hand. Or perhaps you are mailing them out to your customers or members; in that case you just need to ensure you allow sufficient time for inserting into envelopes, including a cover letter, addressing and mailing. Or take into account having the printer or an area mailhouse handle mailing the calendars – it can in all probability be cheaper and simpler for you. Just ensure you find out from the printer or mailhouse how a lot further time they are going to need and issue it in.
If, then again, you intend to print a calendar and sell it, either as a nonprofit fundraiser or as a profit-making venture, then distribution is a bit more sophisticated. How much time you need for gross sales will depend on your gross sales strategy. Are you promoting at a neighborhood pageant or other occasion? In that case, then that provides you a deadline, but keep in mind that you’ll be better off in the event you can sell at a number of occasions, in case attendance or sales at one occasion aren’t what you expect. Or perhaps you’re having volunteers promote calendars to family and friends or door-to-door. If that’s the case, you must enable at least two weeks, and preferably up to four weeks, since volunteers all have their very own completely different schedules, and some will need reminders and encouragement.
If you print a calendar that you plan to sell, it is best to you should definitely develop and implement a solid marketing plan. Marketing doesn’t have to add to the overall period of the calendar undertaking – you possibly can and will begin advertising through the planning and manufacturing stages of the project. However, if you wait to start advertising till you’ve got the calendars in hand, then you have to to permit not less than just a few further weeks, maybe extra, to your advertising message to achieve the meant audience and inspire them to buy.
The production part of a calendar printing undertaking begins whenever you hand off all the photographs, textual content, logos, promoting, and so on. to the printer, and the printer turns it into calendar paintings for you to approve and then places it on the press and delivers to you the finished product. Be sure to speak to your printer early on to fins out how lengthy this takes. In our case at Yearbox, it’s often about three weeks (sometimes sooner if in case you have a specific deadline). In case you anticipate last-minute adjustments or additions, or if you will be proofing by committee, then you must in all probability enable a little bit additional time – perhaps a month in total – for production.