The Best Shakeouts, Pop-Ups and Parties Around the 2023 New York Marathon
50,000 runners, professionals, celebrities, and weekend warriors alike will toe the starting line at the 52nd running of the New York City Marathon this Sunday, November 5, touching all five of the Big Apple’s boroughs before finishing their triumphant 26.2 mile tour in Midtown Manhattan. The city comes alive for the marathon, and that liveliness isn’t relegated strictly to race day either. Both before and after the race, brands and running clubs alike lay out a smorgasbord of programming for runners and fans to carb load on before race day, from shakeout runs to keep racers’ aerobic systems primed to pop-ups with new gear and giveaways from brands both large and small, events and panels to immerse yourself in marathon culture, and, of course, afterparties for runners to celebrate all their hard work.
To help you keep track of everything that’s going on, Hypebeast has compiled a list of the most compelling events going down this week ahead of the marathon’s running, with RSVP/more info links where applicable. No matter if you’re running your 10th marathon or just here to cheer on your crew, there are plenty of options for you to enjoy.
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Marathon Expo
Dates: 11/2-11/4Location: 429 11th Ave, 10001What’s Going On: Besides serving as the spot for runners to pick up their bib and race materials, the official marathon expo is one of the country’s largest running expos, packed with gear and goodies. There’s even a Runner’s Wall that salutes all 50,000 registered entrants and the NYRR Running Lab, which provides advice from top-flight running coaches.More Info
Marathon Opening Ceremony
Dates: 11/2-11/4Location: Central Park at West 63rd StWhat’s Going On: Starting race weekend with a celebration at the finish line, the marathon opening ceremony features the Parade of Nations, which comemmorates runners from all over the world who’ve arrived for the marathon, and will conclude with fireworks over the finish line.More Info
Bandit Running
Dates: 11/3-11/6Location: 131 Greene Street, 10012What’s Going On: Bandit is taking over Shopify’s space in SoHo for a four-day pop-up with group runs, a panel discussion in partnership with ASICS, expert instruction and an exclusive capsule inspired by the city they call home. They’ll even be hosting a post-marathon portrait session on both the 5th and the 6th.More Info
Tracksmith
Dates: 11/2-11/6Location: 147 Wythe Ave, 11249What’s Going On: Tracksmith is using their Trackhouse flagship in Williamsburg as a base of operations for their marathon festivities. Expect a kick-off party, race packs, shakeout runs, a panel with graphic novel author and runner Mylo Choy, and hand-stamped finisher posters that display your time.More Info
MILER RUNNING
Dates: 11/3-11/4Location: 526 West 26th Street, 10th Floor, 10001What’s Going On: Miler Running is bringing its minimal, ultra high-quality running garb to the streets for a special two-day pop-up. All purchases will come accompanied by a special gift, and Miler is also partnering with Inma Naima Zanoguera to launch “Fabrics,” a brand-new zine.More Info
teamWRK x PUMA
Dates: 10/28-11/4Location: 609 5th Ave, 10017What’s Going On: Why make a party one week only? PUMA has been celebrating the NYC Marathon since October 28, and will continue their festivities with a marathon course clinic, a women’s-only health panel, a visualization clinic, shakeout runs and more.More Info
Runner’s World x adidas
Date: 11/2-11/4Location: 7 W 57th St 5th Ave, 10019What’s Going On: Runner’s World and adidas teamed up for the “Clubhouse,” an installation just steps away from the marathon course. There’s plenty of serious programming, from guest speakers to gear testing and shakeout runs, but it’s not just that: the installation will also boast a custom porta-potty that serves as a “confessional” so you can admit your most embarrassing running secrets.More Info
Long Distance “Unseen NYC”
Date: 11/3Location: 345 Broome St, 10013What’s Going On: A photo exhibit celebrating New York City running culture, “Unseen NYC” will feature a conversation with Molly Seidel and Mary Ngugi-Cooper, a tribute to 20 years of the NYC Bridge Runners (an OG NY running crew), live music, a limited book and special merchandise.More Info
Only NY x Souvenyr
Dates: 10/27-11/6Location: 49 Franklin St, 11222What’s Going On: Only NY and Souvenyr are viewing the marathon through a lens that’s strictly sartorial in nature, with a pop-up consisting entirely of vintage marathon gear. Though you might not want to run 26.2 in a well-loved cotton T-shirt, this is the place to go if you’re looking for some unique marathon style either before or after the race.More Info
Goodr
Date: 11/3Location: 114 West St, 10007What’s Going On: Goodr is helping you get your optics right for the NYC Marathon, with an exclusive bedazzled sunglasses-making class in tandem with former Olympian Alexi Pappas and crystal artist Kerin Rose Gold. You’ll get to make your own glasses for race day under the watchful eye of Rose Gold, who’s created custom glasses for Beyoncé.More Info
Tracksmith
Pendry Manhattan West x Therabody Shakeout
Date: 11/3, 9 AM ETLocation: 438 W 33rd St, 10001What’s Going On: Arguably the most posh shakeout of the bunch, this event features a breakfast at Chez Zou, facials, hand massages and nail polish changes, as well as a gift bag with items for both before and after the marathon. Attendees can also receive a Theragun massage, recovery air compression therapy or cryotherapy, and also get a discount on any future services. Unlike the other shakeouts listed here, this one is not free: tickets go for $44.82 USD.More Info
Fleet Feet x New Balance Shakeout
Date: November 3, 10 AM ETLocation: 10 Columbus Circle, 10019What’s Going On: Fleet Feet and New Balance are offering a shot at some morning miles the day before the race, with a run led by Olympian Elle Purrier St. Pierre and four-time NCAA D1 champion Dani Jones. You’ll be able to test out New Balance’s latest and greatest shoes on the run, and get a free breakfast afterwards too. Later that day, New Balance will also be hosting a “Run Your Way” panel in the same area.More Info
Craft Sportswear x Paragon Sports Run Club Shakeout
Date: November 3, 10 AM ETLocation: 867 Broadway, 10003What’s Going On: Craft Sportswear and Paragon Sports Run Club are serving up a smooth 3-mile shakeout the Friday before the marathon, led by Craft Sportswear’s Tommy Rivs and doubling as the launch of brand-new apparel and footwear alike.More Info
Big Dude Approved Shakeout
Date: 11/3, 6 PM ETLocation: 1 Pulitzer Plaza, 10020What’s Going On: If you’re not into all the hullabaloo of branded events, the Big Dude Approved shakeout might be your best play. No shenanigans, no giveways, just an easygoing, all-paces-welcome run with a pizza party afterwards.More Info
ciele x Goldfinger Track Club x Outlandish Shakeout
Date: 11/3, 6:45 PM ETLocation: 722 Franklin Ave, 11238What’s Going On: A relaxed three-mile run with pacing groups ranging from eight to 12-minute miles, ciele, Goldfinger Track Club and Outlandish’s shakeout will take you through Prospect Park in Brooklyn, and will be followed by an afterparty (which you don’t have to run to partake in) with beer from Brooklyn Brewery, product giveaways and more.More Info
Old Man Run Club x Nike Shakeout
Date: 11/4, 9 AM ETLocation: 89 South Street, 10038What’s Going On: Old Man Run Club’s shakeout run promises “a safe, fun, social 5K route” as well as an “inspiring pre-run message” from a “very fast Nike athlete.” After the run, there’ll be free food and drinks as well as a photo studio and an event with a DJ.More Info
Release Recovery x Citius Mag x Under Armour Shakeout
Date: 11/4, 9:30 AM ETLocation: Central Park Great LawnWhat’s Going On: A three-mile shakeout run that snakes its way through Central Park, this three-party event will see the first 200 runners to RSVP and check-in receive a free crewneck for the event.More Info
Strava x TOGETHXR NYC Shakeout
Date: 11/4, 9:30 AM ETLocation: 17 Nassau Avenue, 11222What’s Going On: Going down at the famed Lot Radio location in Brooklyn, the Strava x TOGETHXR NYC shakeout is a 5k that will be followed by a live panel. The panel, hosted by Emily Abbate, spotlights a global group of women, from professional BMX athletes to journalists, and their journey to the marathon. There’s also coffee and refreshments planned, as well as a free sign-making workshop.More Info
Lululemon Shakeout
Date: 11/4, 9:30 AM ETLocation: 437 Broadway, 10012What’s Going On: After a quick three mile out-and-back from Lululemon’s flagship store in Soho, this shakeout will feature an opportunity to create custom cheer signs and personalized bracelets as well as 1:1 time with the brand’s running ambassadors to get ready for race day.More Info
Believe In the Run x New Balance Shakeout
Date: 11/4, 10 AM ETLocation: 641 W 42nd St, 10036What’s Going On: According to Believe In the Run, this is “the shakeout of all shakeouts.” The entire BItR family will be in attendance, and custom New Balance hats/crossbody bags will be handed out to all attendees. It’s an easygoing 3-mile run along the West Side Highway, with chill sessions planned both before and after.More Info
AFTER:MILES x Bridge The Gap
Date: 11/5Location: 621 West 46th St, 10036What’s Going On: It takes some confidence to call your marathon afterparty “the party of all parties,” but AFTER:MILES’ banger with Bridge the Gap is certainly not lacking in that department. They’ll be throwing down on a Midtown rooftop, with the event’s music and drinks accompanied by recovery opportunities and even free medal engraving. Tickets are $28.77 USD.More Info
Run for Chinatown
Date: 11/5Location: 274 Grand Street, 10002What’s Going On: An organization centered around raising funds and awareness for the NYC Chinatown community, Run for Chinatown is heading to NOREE on Grand Street for a marathon afterparty with finger foods (like NOREE’s famous wings), dance music and drinks. The event is free to attend, and drinks can be purchased at the bar.More Info
Resident Runners x Under Armour
Date: 11/5Location: 247 W 30th St, 10001What’s Going On: Resident Runners has been known to throw a post-marathon banger, and it’s looking like 2023 will be no different. In partnership with Under Armour, they’ll be heading to American Whiskey for free festivities. It doesn’t cost anything to RSVP, but be aware: if you want to get in, you’ll want to show up early.More Info
HSS Recovery Zone at Marathon Monday
Date: 11/6Location: West 76th Street & Central Park West, 10023What’s Going On: There’s more than one way to celebrate after the marathon — and one of those ways is making sure that you take care of yourself. The Hospital for Special Surgery is offering free recovery appointments with guided stretching and foam rolling, as well as access to Normatec boots.More Info
